In the aftermath of George Floyd’s death and the subsequent global protests about systemic racism and police brutality against black people, Ben & Jerry’s global head of activism explains how the brand is making a meaningful contribution to dismantling white supremacy and why it doesn’t rely on agency partners to power its brand purpose.
“There are moments in the course of history when it’s important to stand up and be counted,” says Ben & Jerry’s global head of activism Christopher Miller, who believes that statement to be true of individuals and brands alike.
The self-described “rabble-rouser” has been managing Ben & Read full story ›
Source: The Drum
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