By Ian Burrell

Google is winning the battle against Facebook and Apple to be the favoured platform for news publishers – but don’t expect Google itself to start claiming victory.

The rapidly-expanding Accelerated Mobile Pages (AMP) project, launched just over a year ago with the promise of reducing download times on the mobile web, was and still is widely seen as Google’s answer to Facebook’s fast-loading Instant Articles. But not by Google, which prefers a narrative that characterises AMP as a collaborative format not a proprietary one.

“I get a little bit irritated when sometimes people call it Google’s AMP, because it’s not,” Read full story ›

Source: The Drum