In an industry where clarity of purpose is everything, agencies must better define what makes them truly valuable, writes Gareth Davies, UK group CEO of Leagas Delaney.
The year is 1992, and Bill Clinton is running for the US Presidency. James Carville, a strategist working on his campaign team, has defined three ‘rules’ to help the Clinton team to stay on-message. In an attempt to hardwire these rules into the team, Carville decided to write them down and hang them on the wall of their campaign HQ in Little Rock, Arkansas. Each rule was a pithy, reductive reminder of a topic Read full story ›
Source: The Drum
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