More than ever, business needs the best strategy and execution their creative partners can offer. It won’t come from the RFP pitch process, which snags clients and agencies in a truly vicious cycle.
The marketing team writes a well-intentioned brief that can’t propel the businesses forward because the assignment has no connection to where the organization really needs to go. Agencies compete with design work that addresses the creative problem, but can’t hope to solve the real business issue. Before long, the marketing team has to go through the process again.
And again.
That’s insanity. It’s time for us to blow up the Read full story ›
Source: The Drum
Industry News