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Jaguar Land Rover loses top marketer Fiona Pargeter

on Jan 9, 2020 | 0 comments

By Jennifer Faull

Jaguar Land Rover’s customer experience director, Fiona Pargeter, has departed the business less than two years after she was put in the newly-created position amid a major restructure.

Jaguar Land Rover announced a major overhaul of its marketing, communications and sales functions in May 2018 when then chief marketing officer Felix Bräutigam was promoted to chief commercial officer.

Pargeter, who was global PR communications director at the time, was promoted to a newly-created role of customer experience director, which saw her take on full responsibility for marketing communications, experiential marketing and customer insight, in addition to PR.

The company also appointed a new Read full story ›

Source: The Drum