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James Bond: the greatest example of music as marketing

on Sep 25, 2015 | 0 comments

By Helen Bellringer

Over the past five decades, James Bond has been thrilling audiences across the globe. The last 23 films feature stirring soundtracks with accompanying hit songs, that either subtly, or obviously reference 007’s famous theme; and the 24th film, Spectre, won’t be shaking things up.

The films have a deeply ingrained sonic identity; the instantly recognisable music is intrinsically linked to the James Bond character – when you see Bond, you hear his theme. When you hear his theme, you think of Bond, and it’s more than likely he’s about to stealthily waltz into a room. Your parents and your children can Read full story ›

Source: The Drum