By Danielle Long

JD.com has continued its expansion in Southeast Asia with the official launch of its e-commerce platform JD Central in Thailand.

The Thai launch is the latest in a string of moves as the brand seeks to expand its footprint in the region and remain hot on the heels of rival Alibaba.

JD has launched its e-commerce platform in Indonesia, an office in South Korea and invested in Vietnamese e-commerce business Tiki.

The platform which was launched in partnership with Central Group, soft launched for JD’s anniversary sales on June 18 with the company claiming sales “exceeded expectations”.

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Source: The Drum