Beijing-based museum and attraction Forbidden City have launched a major Chinese New Year campaign, using JD.com to activate the digital creative and e-commerce.
The focus of the campaign is a giveaway of a special brocade box, made by the palace to celebrate the year of the rat. People making purchases during the Chinese New Year run-up will be in with a chance to win the box.
The box has been designed with the palace’s history in mind, with a poem written by Emperor Qianlong of the Qing dynasty inside, offering New Year wishes. The Chinese traditional lunch box Read full story ›
Source: The Drum
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