By Minda Smiley

A group of celebrities, companies, athletes, and foundations have teamed up to launch FNV, a brand that’s focused on increasing consumption and sales of fruits and vegetables among teenagers and moms.

Launched at the Partnership for a Healthier America’s (PHA) 2015 Building a Healthier Future Summit, the campaign is called “Prepare To Be Marketed To.”

Michelle Obama helped announce the campaign during her keynote address at the summit.

“If folks are going to pour money into marketing unhealthy foods, then let’s fight back with ads for healthy foods, right?” she said during her speech, according to McClatchy DC.

PHA CEO Lawrence A. Soler said Read full story ›

Source: The Drum