John Lewis has invested heavily in edging ahead of its rivals when it comes to the competitive home décor sector, spending just shy of £1m on non-branded search terms last year – more than Amazon, Argos, and M&S.
Some £45.5m was spent by 4,892 advertisers on 500 non-branded home décor keywords in 2015, according to Kantar Media company AdGooroo. But it was John Lewis’ £920,000 spend that gave rise to it being named the biggest UK paid search advertiser in the sector.
The top five keywords were ‘fitted wardrobes’, ‘blinds’, ‘kitchens’, ‘sofas’ and ‘beds’, with the top two each attracting more Read full story ›
Source: The Drum
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