Uniting once again, the hotly anticipated John Lewis and Waitrose Christmas ad is finally here – with a difference. Focusing on kindness rather than gift-giving, the ad is just one element of a much wider charity initiative that the partnership will push into 2021. Marketing bosses from John Lewis & Partners talk The Drum through ‘Give a Little Love’, billed as a ‘Christmas campaign like no other, for a year like no other’.
“We nearly didn’t produce an advert this year,” admits James Morrison, head of brand marketing for Waitrose. “We were scratching our heads thinking – is the best thing Read full story ›
Source: The Drum
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