Italian champions Juventus have announced a six-year stadium naming the rights deal with Allianz.
The Serie A club struck an agreement with the German insurance company and Lagardere Sports, which is the holder of the venue’s naming rights, to rename their 41,500-seater stadium the ‘Allianz Stadium’ from 1 July 2017 until 2023.
“It’s with great pleasure that we welcome Allianz into our family of partners for a deal as special as this one – the naming of our home,” said Giorgio Ricci, co-chief revenue officer and head of global partnerships and corporate revenues at Juventus.
“Our ambition and objective Read full story ›
Source: The Drum
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