J. Walter Thompson and safety helmet brand Tanizawa have come together on a project that it hopes will save lives in Japan by appealing to the country’s aesthetic interests.
Japan, which was hit by an earthquake in 2011 that killed 500 people, is prone to earthquakes and tremors. Safety helmet brand Tanizawa believes that more people could have been saved if they kept their safety helmets within closer reach.
In collaboration with creative agency J. Walter Thompson, the answer to the problem comes in the form of making the helmets double up as stylish items around the home.
The +MET Project has Read full story ›
Source: The Drum
Industry News
