By Audrey Kemp

How did a low-production ad from Kanye West slip past broadcasters and media buyers – only to direct viewers to a site selling antisemitic merchandise? Experts say the incident exposes critical failures in ad vetting and industry self-regulation.

Super Bowl ads are among the most scrutinized in media. Yet on Sunday night, a Kanye West ad slipped through the cracks.

Airing in Los Angeles and select local markets, the low-production spot featured West sitting in a dentist’s chair, directing viewers to his website. While the ad itself passed legal review, within hours, West replaced the site’s content with a $20 T-shirt featuring Read full story ›

Source: The Drum