By Keith Weed

It has been a big year for marketing. We have created considerable momentum in addressing the challenges that affect not only brands, media buyers and media owners but also our most important audience: our consumers.

At Cannes Lions 2015, I highlighted a number of recurring themes that impact us all as marketers: trust, transformation and the big idea. I want to build on those as we prepare to enter the new year.

Under the banner of trust, viewability and measurement remain significant challenges for marketers. Although they have been on the agenda for some time now, 2015 has been a Read full story ›

Source: Marketing Week