The FMCG brand’s UK sponsorship will last one year and is its biggest yet in terms of investment. Kicking off in the new year, the sponsorship will be rolled out across Kellogg’s full portfolio, including its cereals and snack brands.
Besides on-pack promotions which include an instant-win mechanic, the brand is offering fans the opportunity to win tickets to Rio 2016 in the build up to the Games. Kellogg’s will also be announcing a number of former and current athletes who have been selected as team ambassadors to support the campaign.
Kellogg’s marketing manager Aideen Mulligan says that the brand looked back Read full story ›
Source: Marketing Week
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