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Kevin Chesters: The golden rule is the only rule that matters in the advertising business

on Jul 8, 2019 | 0 comments

By Kevin Chesters

The Golden Rule has existed on Earth for as long as civilisation has. It was the basis of the first set of laws ever codified by Hammurabi. It is central to Indian, Greek, Persian and Roman philosophy. It was in the Old Testament (Leviticus 19:18) and quoted by Jesus in the new one, twice. You’ll find it at the heart of Islamic, Buddhist, Sikh, Bahai and Hindu faiths. It’s been around for a while and I think it’s pretty useful as a lesson for all of us in business.

The ‘Golden Rule’ is very simple: treat others as you yourself would Read full story ›

Source: The Drum