Facebook unveiled its latest financial results yesterday (29 July) with record quarterly revenues topping $4bn, and mobile now accounting for over 76 per cent of revenues. During its earnings call, it also hinted at what marketers can expect from the social network including potential new ad products for Instagram, Messenger and WhatsApp, plus changes to how these units are bought.
In Q2 Facebook’s average price per ad increased 220 per cent, while total ad impressions declined 55 per cent, this was primarily due to the redesign of its ad format offering, with the redesign of its right-hand column Read full story ›
Source: The Drum
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