By Audrey Kemp

As earlybirds embark on their workdays at the crack of dawn, KFC’s night shift workers are just settling into bed. These upside-down sleeping patterns take center stage in the chain’s latest creative effort.

In a bid to entice late-night fried chicken eaters, KFC has launched a new campaign that showcases its hardworking employees doing something we can all relate to: catching some well-deserved Z’s after a long day of clucking around.

The only difference? The new print ads and billboards depict the often overlooked heroes of the after-hours grind — night shift workers — meaning they sleep during the day. Cleverly staged Read full story ›

Source: The Drum