By Kieley Taylor

The ascent of Microsoft-owned LinkedIn as a potent platform for B2B marketers has been head-spinning.

With an expanding array of features like video broadcast service, LinkedIn Live, which was launched in beta earlier this year, the business-oriented social media powerhouse (a reported $2bn in 2018 advertising-related business) may have never been better positioned to give Google and Facebook a run for their money attracting B2B marketing budgets. LinkedIn stands to benefit as marketers continue seeking scale and value beyond the duopoly.

At WPP, we’re partnering with LinkedIn to use their unique dataset to target audiences more Read full story ›

Source: The Drum