By James Whatley

Two weeks out from GDPR, customer engagement/data company, Lithium, announces the shuttering of the increasingly meaningless Klout platform. When? May 25th. The very day that the General Data Protection Regulations roll out. Coincidence? Maybe (probably not) – but we’ll come back to that.

For those of you who self-identify as a GenZennial – [sickemoji.gif], the word ‘Klout’ recalls a simpler time. Before international troll farms, before the binary internet, before Cambridge Analytica. Back when influence mattered and was not manufactured(ish). Klout used to be King ‘a thing’.

For Klout, when it was first introduced, promised a Read full story ›

Source: The Drum