Gowthaman Ragothaman delves deeper into the ongoing privacy issue that is raging across the globe and its implications on the ecosystem. Gowthaman, spent 25 years in WPP, before joining Aqilliz, a marketing technology company as its chief executive officer. He makes a case for a creative solution beyond the age-old advertising vs subscription model.
Privacy. Compliance. Personalisation. The three most talked-about words in the marketing industry today. Each of these words, in itself, impact our industry very much. And together, it pretty much defines digital marketing today. Or so is the intent. Personalisation has been bandied about in digital advertising, Read full story ›
Source: The Drum
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