Kodak has joined forces with Imperial Leisure to take to the streets of London with a custom charger as part of a stunt ‘wiping’ people’s mobile phones.
The experiment, a collaboration between the creative agency and the Kodak Moments app, revealed how people react when their phones are wiped by mistake. Promoting the fact that the app allows people to save their photos by printing them straight from their phone.
One woman, who was upset over the loss of photos of her one-year-old son explained that there was no cost to getting her images back. While a man said, “Yes Read full story ›
Source: The Drum
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