Zain, the telecoms brand based in Kuwait, has seen a mixed reaction to its latest spot, which features a would-be suicide bomber being overcome by singing opponents to his cause.
The ad begins with a man making a homemade bomb, interspersed with shots of a wedding and a baby. A child’s voiceover says: “I will tell God everything. That you’ve filled our cemeteries with our children and emptied our school desks. That you’ve sparked unrest and turned our streets to darkness.”
Then, in a series of scenes designed to echo real-life attacks during Ramadan in the Middle East, the bomber is confronted Read full story ›
Source: The Drum
Industry News