LA 2024 teams up with Snapchat to reveal Olympic bid Geofilters

By Rebecca Stewart

Los Angeles residents are being asked to support their city’s bid to host the 2024 Olympic and Paralympic Games through a series of Snapchat Geofilters.

Imploring sports fans to ‘follow the sun’, the partnership will invite users to use location-based artistic overlays to enhance their snaps with a decal of the official LA 2024 logo which was unveiled last week.

Geofilters will be available at a variety of venue clusters including UCLA and Santa Monica Pier, USC, Coliseum and LA Live and the Sepulveda Dam Recreation Area.