By Staff Writer

Ladbrokes is seeking a new PR agency with a brief that is thought to include corporate and public affairs.

The betting firm has engaged the Recommended Agency Register (RAR) to assist with the search with RAR assessing agencies for shortlist at the moment.

The full agency remit has not been disclosed but existing agency relationships will be unaffected by the review.

Client references and ratings will be used by RAR to inform the agency sourcing process with RAR confirming it has seen an increased number of clients interested in PR-related agency searches in the last few months.

The successful agency is expected Read full story ›

Source: The Drum