Lastminute.com is in hot water after it was found to be advertising “misleading” savings claims on its website.
Search results on the online travel site featured the claims “save 38 percent. Total stay £190.00 £118.50”; the “£190.00” was struck out. Text continued “Based on Standard Non-Smoking Double Room Only”.
One consumer, who understood £190 was the cost of a superior room, alerted the Advertising Standards Authority (ASA) and questioned whether the savings claim for the standard room could be substantiated.
Lastminute.com said hotels featured on its site provided them with their own price for the relevant room-type for the day in question Read full story ›
Source: The Drum