Lazada has rebranded for the first time in five years and launched a major campaign, which it hopes will humanise its brand around positive, life improvement messages.
The rebrand and campaign focus on the insight that Lazada, as an e-commerce brand, betters lives by allowing people to follow their passions and access goods that can fuel their dreams. It ties into a wider vision from Lazada to “accelerate South East Asia progress through commerce and technology”.
Speaking to The Drum, Lazada group chief marketing officer, Mary Zhou, says the brand wanted to be more in tune with the energy Read full story ›
Source: The Drum
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