Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Leading legislation: how major brands are taking on the EU over animal testing

on Oct 18, 2021 | 0 comments

By Ellen Ormesher

Prohibiting the testing of cosmetics and their ingredients on animals is an issue close to the hearts of many consumers, yet new legislation from the European Chemicals Agency would see a years-long ban on products tested on animals reversed.

Major brands in the industry including Dove and The Body Shop have joined forces with leading animal protection groups to call on the EU to save cruelty-free testing – but can this unprecedented example of market competitors uniting to fight legislation enact change before it’s too late?

After decades of campaigning by consumers and non-governmental organizations (NGOs) alike, and a Read full story ›

Source: The Drum