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‘Learn the rules... and then learn how to break them’: top tips from the Chip Shop Awards jury

on Jun 22, 2020 | 0 comments

By Imogen Watson

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They are the awards that have no rules and every year The Drum’s Chip Shop Awards praise unadulterated creativity that refuses to abide by boundaries.

True to form, this year’s awards (which took place on Friday 19 June) featured winning work that was thought-provoking, daring and intentionally tactless. The only difference was that, this year, it was hosted virtually. But what can these awards teach marketers about creativity and how to make it cut through?

As part of The Drum’s Can-Do Festival, the Chip Shop jury caught up with our executive editor, Stephen Lepitak, to talk about creating Read full story ›

Source: The Drum