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Lego builds competitive creativity with custom social network for kids

on Jan 31, 2017 | 0 comments

By John Glenday

Lego is offering children a new avenue to pursue their creativity with a dedicated social network designed to allow budding builders to share their blocky creations with the wider community.

The Instagram-style platform is geared toward sharing photos of individual creations, providing a forum for those aged 13-years-old and under to come together as a stepping stone to the wider internet.

Lego life offers a safe environment in which to interact with stringent comment restrictions and advertising limited solely to Lego products, within which members can follow other users and post emoji or pre-scripted responses to the work Read full story ›

Source: The Drum