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Lego unveils disabled minifigure following #ToyLikeMe campaign

on Jan 29, 2016 | 0 comments

By Rebecca Stewart

Lego is to release a wheelchair-using minifigure in light of a #ToyLikeMe Change.org petition.

The new model comes with with an accompanying assistance dog and the Danish toymaker has confirmed it will hit stores in June.

The #ToyLikeMe movement received over 20,000 signatures and was started by freelance journalist and creative disability consultant Rebecca Atkinson.

Pointing to the fact that the only Lego character to use a wheelchair was an elderly man, the group implored Lego to “positively represent disability” in its toys to “help generations of kids, (both with and without disabilities), grow up with a more positive Read full story ›

Source: The Drum