By Gillian West

Licor 43 has appointed Julia Bliss as UK brand manager as the Spanish premium liqueur brand eyes international growth.

Joining from First Drinks where she held the role of customer marketing executive, Bliss takes on the role of UK brand manager for Licor 43 at Cellar Trends, responsible for developing the brand strategy, managing PR investment and further establishing the product amongst UK consumers through dedication on trade promotions.

“I am thrilled to be joining Licor 43 at such an exciting time. UK consumers have really developed a taste for the liqueur, and I look forward to working with the Read full story ›

Source: The Drum