By Jessica Hartley

MICHAEL ANETO
Managing partner, Perfect Fools

Can you define Amsterdam?
The best way for me to describe Amsterdam is to use the analogy of our round table at Perfect Fools. Everyone comes by and sits here for a bit. Some of the people are British. Some are Dutch. Some are Finnish. Some are Italian. Some work here, some have just come for a chat. I believe that, nowadays, this business is all about a conversation…

Explain?
Well, a while back it was more about clients writing briefs that they thought were right for their communication needs – and agencies would come up with ads that Read full story ›

Source: The Drum