E-scooter brand Lime has said it will continue to plow on with its hyperlocal brand strategy, despite today’s (9 January) announcement that it will cease operating in 12 markets and lay off a number of staff, including members of its brand team.
The company will close its operations in Atlanta, Phoenix, San Diego and San Antonio in the North America; Linz, Austria in Europe; and Bogotá, Buenos Aires, Montevideo, Lima, Puerto Vallarta, Rio de Janeiro and São Paulo in South America.
Layoffs have also been made across its central operations, with Axios reporting that 14% of its workforce Read full story ›
Source: The Drum
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