By Shawn Lim
Indonesia-based online grocery platform HappyFresh is teaming up with messaging application Line in Thailand to give users a mobile grocery shopping experience.
The integration will be in Line’s spin-off e-commerce app called Line Man that combines takeaway meals, deliveries from local 7-11s, and a courier by green-jacketed people on scooters.
Once an order is placed through Line Man, HappyFresh takes care of both items picking at the store through its dedicated personal shoppers, as well as last-mile delivery to customers’ doorsteps.
“This is a strategic partnership between Line and HappyFresh where we leverage the marketing giant Line to expand our user Read full story ›
Source: The Drum