By Ishbel Macleod

LinkedIn has launched two new types of certified marketing partners – sponsored updates partners and content partners – with the aim to improve ROI and help companies deliver content under their own brand name, respectively.

Penry Price, vice president of global sales for marketing solutions at LinkedIn, explained: “Our sponsored updates partners provide customers with advanced tools, powered by our APIs, to manage their Sponsored Updates campaigns, while our content partners provide access to high-quality content to enhance an advertiser’s activities on LinkedIn.”

Launched with AdStage, Brand Networks, SHIFT, the Salesforce ExactTarget Marketing Cloud and Unified Social, the sponsored updates partners will Read full story ›

Source: The Drum