By Audrey Kemp

In a new television commercial, the Argentinian superstar puts a savory spin on an iconic soccer anthem.

Soccer aficionados worldwide are accustomed to the resounding chant of “Olé, Olé, Olé.”

In ‘Oh-Lay’s,’ a new commercial and ad campaign for Lay’s potato chips, soccer star Lionel Messi swaps out the traditional campaign with a branded refrain, “Oh-Lay’s, Oh-Lay’s, Oh-Lay’s.”

The objective? To ignite excitement among fans as soccer season reaches its zenith. With this campaign, Lay’s is launching exclusive, collectible-worthy Lay’s bags to mark Messi’s first chip shot goal this year.

The brand says when Messi makes his first chip shot goal of the season, Read full story ›

Source: The Drum