Taking a chapter from Jimmy Fallon “lip-synch” battles from the Tonight Show, Southwest Airlines launched an ad campaign this week that features Southwest Employees sharing the “yes” message through lip-synch singing.
With customer service agents singing tunes like “Any Way you Want It” by Journey or “Whatever You Like” by T.I., viewers get the message that the “Wanna Get Away” campaign is a fresh direction for the airline. With actual employees and customers competing in the lip-sync battles, Southwest also plans more messaging on social media channels around the new campaign in the coming weeks.
Working with agency Read full story ›
Source: The Drum
Industry News