By Thomas Hobbs

In the report, which assesses the financial value of Britain’s banking names, Lloyds was the highest-performing big four bank with 16% growth in value to £4.4bn.

Brand Finance credits CEO Antonio Horto-Osorio for piloting a ‘successful turnaround’ by renovating branches and refreshing image to distance Lloyds from the bank’s recent woes. Last year marked the start of a £30m advertising campaign that highlighted how Lloyds was there for the important “moments that matter” in people’s financial lives.

TSB, which was split from Lloyds Banking Group in 2013 as a condition of its 2009 government bailout, achieved the highest growth of any Read full story ›

Source: Marketing Week