By John Glenday

Lloyds Bank is getting into the Christmas spirit with the unveiling of a 12m tall interactive Christmas tree which will light up the London skyline over the festive period.

Developed in partnership with Kinetic, the global leaders in OOH media, Greenhouse GroupM and AOL the scheme aims to promote the banks Love You To The Stars Christmas campaign.

A microsite will mirror the spectacle online for those unable to make it to the South Bank with people being encouraged to share their appreciation of Christmas on social media.

Danny Bennett, account director at Kinetic, said: “The campaign shows how out-of-home media can translate Read full story ›

Source: The Drum