By Shawn Lim

The future of over-the-top content (OTT) will see the rise of local regional content production by regional OTT players, driven by the need for storytelling and creating customized offerings for the different market segments, experts believe.

While the likes of Netflix’s ‘The Crown’ has been a hit internationally, OTT players understand that 60% of the world’s OTT viewers population is in the Asia Pacific region, which explains why they are investing significantly in creating localised content to win the hearts and minds of consumers in this region.

Take Hooq, a Singapore-based OTT joint venture between Sony Pictures, Read full story ›

Source: The Drum