Top-performing mobile ads follow some common principles according to Celtra and On Device Research’s analysis of the top 20% of mobile ads (ad recall and purchase intent).
The ad recall of the top 20% of mobile ads saw an uplift of 20% compared to the control group, while the remaining mobile ads only saw a 3% uplift, according to the analysis. Similarly, the purchase intent of the best performing 20% of mobile ads is six times more effective than the remaining 80%.
This comes at a time where calls for ‘better standards’ for mobile ads, and growth at a rapid Read full story ›
Source: The Drum
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