Establishing a strong client-partner relationship is essential for good business. M&C Saatchi Sport & Entertainment’s business director Melanie Baroni shares why trust is such an important but undervalued quality in building business relationships.
As in all walks of life, trust is the most fundamental part of any successful relationship. Agencies and brands must work together to maximize outcomes, as neither is wholly responsible for success.
Some of the greatest long-standing brand-agency partnerships are ones that offer the freedom to challenge each other, encouraging both parties to take creative risks and go beyond the expected. It’s not only vital for brands to Read full story ›
Source: The Drum
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