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Lotte Jeffs: what the bile of an industry veteran taught me about ad land's fear of change

on Jan 4, 2019 | 0 comments

By Lotte Jeffs

Lotte Jeffs, the former deputy editor of Elle, joined the advertising industry when she was hired as a creative director almost a year ago. Yet she experienced an unexpected amount of vitriol online from an industry she had hoped would embrace change.

The worst thing I could have done when I joined the advertising industry from a career as a magazine editor and journalist at the beginning of last year was bullshit.

From the very start I have been entirely honest about where my skills, experience and particular breed of creativity will intersect with an agency’s and where they won’t. Read full story ›

Source: The Drum