By Kenneth Hein

With the US on the verge of ‘reopening,’ Wall Street has had its eye on Lowe’s. The question at hand: will strong home improvement sales continue when we are all freed from our homes? Lowe’s marketing chief Marisa Thalberg discusses how, during the brand’s 100th year of existence, it is working to nurture sales, dreams of the perfect home and neighborhoods in need.

The concept of home has taken on an entirely new meaning during lockdown. Many of us have been working to fix, and improve, our domiciles inside and out. Now, with the CDC declaring that vaccinated individuals can Read full story ›

Source: The Drum