Unilever brand Lux has launched a campaign in Saudi Arabia to insert women into the spotlight around searches for male-dominated jobs.
The campaign, called #IntoTheSpotlight, used paid search results on Google to link to content on Miraa, a joint venture between Unilever and Vice, about leading women in certain job fields.
According to J Walter Thompson Singapore, the agency behind the work, the idea was born of the insight that, despite changing views around women and the ability to work in Saudi Arabia, men still dominated industries and there was a lack of female role models.
Source: The Drum
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