Ride hailing app Lyft has taken to print advertising in a bid to differentiate itself from rival Uber – a company which has faced numerous recent scandals that Lyft is keen to distance itself from.
The $69m valued startup Uber has been bashed as a result of chief executive Travis Kalanick’s ties to the Trump administration, it has suffered multiple sexual harassment accusations from former employees and was accused of stealing its self-driving tech, following which, its self-driving car reportedly ran a red light and caused a crash in Arizona. There’s more, all outlined by Read full story ›
Source: The Drum
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