Launching today (2 November), the awareness campaign #BiggerIssues will kick off with OOH advertising. Digital screens will be updated in real time showing major conversation topics on social media highlighting that while society is often happy to talk about trivial topics, male suicide remains taboo.
Every two hours, the campaign creative will be changed to represent the fact that during that time, one man will have taken his own life in the UK.
The campaign, developed by TMW, will run until International Men’s Day (19 November) with social media activity designed to raise awareness of male suicide and get media and consumers Read full story ›
Source: Marketing Week
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