Macmillan Cancer Support has created a new one-minute TV ad for the launch of its 2014 World’s Biggest Coffee Morning campaign, which centres on a real-life cancer survivor.
The ad, produced and directed by Cinema Campesinos, with creative from Burnett Works, shows Julia Fenton, who has twice received help from Macmillan as she fought cancer, hosting a coffee morning.
Set to roll out from 2 June, the one-minute spot is aimed at building on the success of last year’s event, which raised £20m.
Katherine Blaize-Smith, national events marketing manager, Macmillan, said: “We’re thrilled to be working with Cinema Campesinos on our Read full story ›
Source: The Drum
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